What is digital marketing? Career, Course, Salary

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Digital Marketing, Career, Course, Salary

digital marketing

Nowadays, people are doing everything through the internet from their mobiles and laptops. Like someone has to pay money, pay bills, book a car, hotel or ticket, order food etc. Apart from all these things, nowadays people have also made mobile and laptop the means of earning their money. Yes, in today’s time people earn money through digital marketing. This is also going on in trend these days, and even people are leaving their jobs and earning in this business not only in lakhs but also in crores. Let us in this article give you information about what is digital marketing and how people are making their career in it.

What is Digital Marketing?

Digital marketing is called online business in common language. In this, along with the posting of various advertisements, there are also some things like Search Engine Optimization (SEO), Search Engine Marketing (SEM) and copywriting. On the one hand, in SEO, work is done to get a content to the top of Google search, while on the other hand, ads are posted on Google in SEM. All these works come under digital marketing. There are different types of job opportunities in this in which people are looking for their future.

Different Profiles of a Career

By doing this course people can ensure their future in the following areas which are as follows –

1. Manager :-

This is one of the biggest posts ever. The digital manager is responsible for planning how you will promote a product or service. Actually every company has a digital marketing team. The work of leading this team is given to those people who have at least 5 years of experience in doing this work. They also get a certificate for this.

2. Search Engine Optimization (SEO) :-

It is not necessary that AIDS should be used to convey information about a product or service to any Internet user. It can happen even without it. For example, when you do some search on Google such as ‘Top Engineering Colleges in India’, a list of it opens in the Google search result. This happens without any addons. Posts with quality content are brought to the top on Google only by SEO. For this, he has to work on things like keyword research, webmaster tools, user experience optimization.

3. Social Media Marketing Expert :-

As the name suggests, people who do marketing work through various websites, portals and social media sites are called social media marketing experts. In the field of marketing, promotion of any content is done in 2 ways. One is that content should be shared to as many people as possible or it should be promoted by posting ads. And the advertisement should be posted on the second most popular social media sites. It is not necessary that you have special skills for this. That is why its demand is high.

4. Copywriter :-

Content is most important for marketing. Whether you promote through any social media or through SEO, unless the content is good, it is difficult to reach the audience. The job of a copywriter in this field is to help the team that works to improve the content.

Digital Marketing Course

This course is done in various institutes. Such as Delhi School of Internet Marketing, Global Education Service based in Manipal, AIM, NIIT, The Learning Catalyst Mumbai etc. Out of these, you can complete the course in any institute and do jobs in various fields such as digital marketing agency, e-commerce companies, online shopping websites, service provider company, retail and marketing company etc.


Q: What is the meaning of digital marketing?
Ans: Digital marketing is to reach the user through the Internet, mobile devices, social media, search engines and other means.

Q: Where to learn digital marketing?
Ans: By doing digital marketing course

Q: How many months is course?
Ans: 6 months

Q: Is digital marketing a good career?
Ans: Yes, it has a lot of scope.

Q: Is it easy to do this course?
Ans: Yes

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