What is image SEO? How to Optimize Images for SEO
Image SEO is very important for any site. Image SEO Optimization improves your website performance and image search ranking in Google.
If you are looking for articles to optimize your blog image properly, then you are in the right place.
I am going to tell you all the process that I use to optimize the image in my site.
Why should you do Image SEO?
There are many reasons to optimize images. If your image is too large, it will slow down your web pages and have a bad effect on the user experience. In Image Optimization, the file size is reduced and the page load time is made fast.
Apart from this, the images used in the article also improve the SEO score. If you use the right name and Alt tag for your image, it makes your article more SEO friendly.
If you optimize the images of your site properly, then your images will rank better in search engines (images search).
Use the right image for the blog
Every website or blogger uses images. But when you do an image search for your article, you should search very carefully.
If you need images for your article, then you cannot use Google Images because those images can be copyright protected and they can get you in big trouble later.
There are many websites in the market that offer free stock images. You can use a website that gives images for free and is related to your article.
There are websites like FreeDigitalPhotos, MorgueFile, Pixabay, Pexels etc that provide stock images for free. Apart from this, you can easily get high-quality and professional images on ShutterStock by spending some money.
You can use free sites or paid sites to find the right image for your site, but never use Google Images.
And even better if you can create custom images for your blog. There are many websites available to create custom images in which Canva, PicMonkey are very popular. With their help, you can easily create a custom image for your site.
Canva is a very popular platform. With its help, even non-designers can easily create an attractive custom images.
When you do not get the related image for your article from the stock images site, then you can use the custom images making site.
How to do Images Optimization for Search Engines?
1. Choose the Right File Name for the Image
Before uploading a new image to your article, be sure to use a proper name. There are many bloggers who do not pay attention to the image file name.
Use a keyword-rich name for your image. It helps you to get higher ranking in Image Search Result. Proper Rename makes your readers as well as search engine friendly. Also, make sure to use Spaces in the image file name.
2. Pay attention to the size and compression of the image
If you do not pay attention to the size and compression of the image at the time of image uploading, then it directly affects your website loading speed. You should not use large images for your article. This increases your server load and as a result your site becomes slow. And as we all know Google is using website loading speed as a ranking factor.
It depends on your theme and article. However, most of the blog themes have a content area of 600-700px. So you can use image dimension according to your theme.
Apart from this, if you download stock images for your article, then it is very important to resize them because their dimensions are very high.
If you upload these images in your article without resizing them and resize them in post editor, then you are on absolutely wrong track. Because when your article is loaded in the browser, the images will be loaded in the original size and dimension. As a result, the load time of your site may deteriorate.
If you use high quality stock images in your article, then it can put a lot of load on your server. It means to say that the size of high quality image is also very high.
Try to keep the size of your image within 100kb. If the size of the image is above 100kb or in MB, then it clearly shows that the image is of high quality. Always resize such an image and upload it with the correct dimensions.
There are many image optimizer plugins available in WordPress.org that can help you resize and compress your images. Do not worry, we are going to tell you their list below.
3. Use ALT Text
ALT Text makes your image SEO friendly and it belongs to On Page SEO. Simply put, it tells search engines what your image is about.
If you do not use ALT text for your image, then you are losing a lot of traffic from the search engines. Search engines like Google cannot read the image. It shows the best image to the visitor using Alt text. So do not forget to add ALT text to your images to make the article completely SEO FRIENDLY.
As you understood the benefits and importance of ALT Text. But what should I use for the ALT text of the image?
Use your keyword for ALT text. It can help you to get better rank in image search result. Also, you should keep one thing in mind, your ALT text should be related to your article, otherwise it has no importance.
Therefore, proper ALT text improves your image ranking and there is a possibility that your image will appear first in the search result.
When you upload an image to your WordPress post editor, you can easily add ALT text to your image. You can see in screenshot.
4. Remove Hyperlink from Images
When you upload an image for your article, WordPress will automatically add a source code for the image location. Its biggest drawback, it distracts the reader.
When a reader reads the article and accidentally clicks on the image, the reader will be redirected to the image location and the reader may not want to read your article again.
So it is good to remove Hyperlink from the image. It does not make any impact on SEO.
When you upload the image, you will see the Link To option under the Attachment Display setting in the right side. You just have to select None from the drop-down menu. Hyperlink will be removed automatically. You can see in the screenshot.
5. Image Format – JPEG, PNG or GIF?
There are many types of images format such as JPEG (JPG), PNG or GIF and most of them we use JPEG format.
• JPEG (JPG) Format –
JPG is a lossy compressed file format. It is the most widely used image format and best for photography.
• PNG Format –
It is a lossless file format. It is best for line drawing, text, iconic graphics. If you edit or resize it more than once, then there is no difference in its quality.
• GIF Format –
It is a kind of animation image and supports various resolution and color. This is also a very popular format used world wide.
These three image formats are very popular and best image formats. But I would recommend you to use JPG image format in the article. They are of smaller size and load fast.
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6. Create Image Sitemap
Sitemap is very important for any site and especially it becomes more important when your blog or website is new. Sitemap does not boost your ranking but helps search engines to crawl and index your site better.
If you use a lot of images in your blog, then you must submit a sitemap for your images. This helps your image to be indexed and crawled better in search engines. Creating an image sitemap is very easy and for this you can use the Yoast SEO plugin.
7. Best Image Optimizer Plugin for WordPress Site
With the help of Image optimizer plugin, you can easily compress and optimize the image in your site. Here I am going to share the list of Image optimizer plugin.
• SEO Image Optimizer
This is a very good WordPress plugin that makes your image SEO friendly. This plugin adds title and alt tags to your images without affecting your site’s database. Apart from this, the plugin also resizes and compresses images and increases the loading speed of your site. It is a good alternative to SEO Friendly Images and provides more features.
• ShortPixel Image Optimizer
ShortPixel is a very good and lightweight Image Optimizer plugin that improves your website page load time by optimizing images or PDF documents. If you want to increase the compression limit then you will need to upgrade.
• EWWW Image Optimizer
EWWW Image Optimizer is a very popular and well rated image optimizer plugin. This plugin automatically optimizes the new images uploaded. Also optimizes your old uploaded images. The plugin also allows you to select the compression level and convert the uploaded images to the best file format.
It is available in both free and premium versions.
• Smush Image Compression and Optimization
WP Smush is the most popular image optimizer plugin for WordPress site. When you upload images to your site, it automatically compresses the size of the image. With its help, you can also compress and optimize your old images.
In the free version, you can optimize only 50 images at a time. So you have to click on optimize button again and again.
• Compress JPEG & PNG Images
First of all you have to create an account on it. You can optimize only 100 images in a month with free account. When you upload images to your site, it will automatically compress it. You can use bulk optimize for older images.
These plugins optimize images by reducing their size without affecting the image quality.
You publish very good articles on your blog but ignore Images SEO, then you are doing absolutely wrong. You are losing image traffic. By Optimizing Image, you can increase both your website traffic and ranking.
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