What is Internal Linking for SEO? Step by step guide

internal linking for seo

Internal Linking for SEO

Today in this article, I will tell you what is Internal Linking for SEO and why and how you should do Internal Linking?

Link building is the most important part of on-page SEO which improves website ranking and pageviews and reduces the bounce rate of your website.

But many new bloggers do not know the benefits of link building, and they ignore internal linking. As a result SEO loses the benefits.
So let’s start…

internal linking for seo

What is Internal Linking?

Linking one page to another page on the same domain is called internal linking. It connects one page to another page on your website.

You must have seen many websites linking old posts or valuable posts to new posts.

Why are internal links important for SEO?

Internal links help Google find, index and understand the pages on your site. And also improve website SEO.

In simple words, internal linking is important to rank well in Google.
Here are some benefits of internal linking:

1. Makes your content more informative

It tells search engines and users about the valuable pages of your website.

Internal linking makes your post more informative for the users and it also helps the visitor to move from one page to another.

Google provides top rank to those pages which are useful to the user.

2. Helps in better Crawl and Index

When your blog is new, search engines do not index your website or blog as quickly. That’s why internal linking is very important.

When search engine crawlers come to your website, they follow the links to understand the site structure, what the content is about and better index.

Always do internal linking in a strong and smart way so that crawlers crawl your site deeply.

Internal linking provides a better crawling and indexing experience for search engines like Google.

If it is easier to crawl, it will rank better in the SERPs.

3. Increases Old Post Rank and Pageviews

Internal links pass link juice to your old posts, which improves ranking. Also increases the pageviews of your old posts.

If you have been running a blog for a long time, you will have a large number of blog posts, and your old posts may not be getting the same good traffic and rankings anymore.

But, internal linking gives the option of reading more. If you have an old article that can provide valuable information to the reader, link it to your new article.

This is a great way to promote your old content and increase pageviews.

4. Reduces Bounce Rate

Bounce rate is an important aspect of SEO. If visitors come to your post and exit immediately, your site’s bounce rate increases. It affects your website SEO and search engine ranking.

For better SEO, bounce rate is very important and this is the best way to reduce bounce rate. It helps to keep the visitor on the website for a long time.

How to do internal linking?

1. Use Keyword-Rich Anchor Text

If you want to get the most out of internal links then use Anchor Text.

Even, Google recommends using keywords in Anchor Text. This helps the user navigate and understand Google what the page you are linking to is about.

With proper anchor text, users and search engines can easily understand what the linked page is about.

Here’s the Quick Guide to Linking to Anchor Text:

  • When you use anchor text for a link, it must be descriptive and understandable.
  • Always use short text – usually a few words or a short phrase.
  • Do not use “Page”, “Article”, or “Click Here” for Words Anchor text.

2. Link to Important Pages

When you link to another page on your site, it passes the link juice to that page and helps that page rank in Google.

That is why always linking your important pages as much as you can.

Link your new post with your high-authority pages. You will get good profit from this. And also helps you to get backlinks.

3. Do Internal Linking at the beginning of your content

When you add an internal link at the beginning of your content, it helps in reducing the bounce rate and improving the dwell time.

You can allow visitors to click through, adding 1-2 internal links at the beginning of your page.

Which means they will stay on your site longer.

Also, as you can see, I have added top post to the sidebar and footer.

4. Use Do follow Links

If you want to give SEO value to other pages of your site through internal links, then you have to use Do follow Links.

I have seen many bloggers who use no-follow tags for internal links. This is absolutely wrong.

What not to do in Internal Linking?

Automatic internal linking tools or plugins should not be used. These are not good. Here are some reasons:

  • Plugins and tools do internal linking without understanding – which page requires the most juice or which page is the best to link.
  • Depending on the size of your site, the plugin can create 1k+ Exact match anchor text internal links overnight. Which leads your site to penalty.
  • Internal linking helps the user to navigate to the related content on your site. But, plugins never think to add internal links whether the content is related or not!


Here I have told you why and how to do Internal Linking for SEO.

You can easily improve your website SEO, Pageviews, Ranking and Bounce rate by adopting these Link building strategies.

But keep one thing in mind that internal links should be strong and related.

If this article proved to be helpful for you, don’t forget to share it!


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