What is Keyword Density in SEO?

keyword density in seo

Keyword Density in SEO

Keyword Density in SEO – Keywords are the cornerstone of SEO. It helps your content to get top rank. Few years back, some marketers used to use keyword stuffing to increase their website ranking.

But today everything has changed and it doesn’t work as before. Now search engines have become much smarter.

keyword density in seo

Today in this article I will tell you how much Keyword Density should be for SEO.

So let’s start…

What is Keyword Density?

How many times have you used the targeted keyword in your content.

For example, if a blog post has 700 words and has used the keyword 7 times, it means that the article has a Keyword Density of 1%.

How to Calculate Keyword Density?

(Number of keywords/ Total number of words) * 100
If you want to find out the keyword density for your content, you will need:

  • Your Keyword
  • Number of total words in the page
  • Next, divide your number of keywords by the number of total words on the page, and then multiply the result by 100.

You can use these free keyword density checker tools:

Also, if you are a WordPress user and use Yoast SEO on your site, you can easily check the keyword density for your content. Just add your focus keyword, it will show you the keyword density with lots of optimization steps.

What percentage should the Keyword Density be?

Let’s make it clear – in today’s time, keyword density matters very little. Google suggests writing articles keeping in mind the user experience. Use keywords smartly in your article and place your keywords in the right places. This will give you better results.

If you think that if you use keywords again and again, you will rank higher in SERPs, then you are absolutely wrong!

Doing so can be really bad because Google may treat your page as “keyword stuffing” and penalize you.

I recommend you to keep 1-2% keyword density with Semantic Keywords. Semantic keywords are words that are synonyms, variations, or related.

What is Keyword Stuffing?

Keyword stuffing occurs when a user repeats the target keyword over and over again to manipulate their ranking in search results.

At one time, it was a very popular strategy to get top rank in SERPs. However, it is no longer used today and is considered black hat SEO.

You should avoid this because keyword stuffing is against Google’s quality guidelines, and can lead to search engine penalty and removal of your page from SERPs.

Here are quick tips for placing keywords in the right places:

  • In the title tag (at the beginning of the title)
  • Permalink
  • In H1 and H2 tags
  • At the beginning of the article
  • At the end of the article
  • In Meta description
  • Use in the alt tag of the image

I would like to say again: If you use the same keywords repeatedly in your content, it makes your content unnatural and spammy. Also, high keyword density creates a poor experience for the reader.

Now that you have a better understanding of keyword density, then I have shared some tips and tricks for keyword research for you.

Quick Tips For Keyword Research

  • Use High Search Volume Keywords – This is very necessary. The more people search for a keyword, the more traffic you can get.
  • Use Long Tail Keywords – If your site is brand new. Or you want to target those keywords on which the competition is very less, then Long Tail Keywords can be very beneficial for you.
  • Use Low Competition Keyword – Always select low competition keywords for your content. This increases the chances of your content appearing on the first page of Google.
  • Use Related Keywords – Use related keywords to optimize your content better. It helps Google better understand what your content is about.


There is no clear answer about keyword density by search engines. Most SEO experts believe that an ideal keyword density should be around 1-2%.

Create high-quality and valuable content for your readers. Once you have written the article, you can add keywords and increase the keyword density to 1-2%.

Also search engines use semantic keywords to understand what the page is about and then rank the webpage.


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