Story Of Google’s I’m Feeling Lucky Feature
I’m Feeling Lucky Feature: If you have used Google search, we sincerely hope you have noticed I am feeling lucky. This is given on the home page of Google search. Two options are found below the Google search box. First Google Search and second I’m feeling Lucky.
What’s the whole story of I’m Feeling Lucky, when did it start and what is its use? Does this harm Google? We will tell you all this. Many of you will already be aware of this story, but those who are not, should know this.
I’m Feeling Lucky Feature
You have a big advantage in choosing the option of I’m Feeling lucky. As soon as you select any query or keyword in the search box by selecting I’m feeling lucky, Google Direct will take you to the page of the first search result associated with that query. That is, you will not see any kind of advertisement or other search results.
For example, if you write machoo fact in Google search box and click on I’m feeling lucky, then you will come directly to our website. But if you just click on Google Search, you will get millions of search results. In this, from the news of our website, YouTube handle will also be seen.
US $ 110 million loss?
In 2007, Google co-founder Sergey Brin said in an interview that 1% of Google search traffic goes to the I’m feeling lucky button. And it bypasses other search results and advertisements.
From this, it was estimated that due to this button, Google is losing US $ 110 million (Rs 8.03 billion) in annual revenue. Because after clicking on any search query I’m feeling lucky, Direct leads to the first result and in such a situation no advertisement appears. You all will know that Google’s big source of income is advertising.
In 2007, Google Search was head Marissa Mayer, who later became the CEO of Yahoo. When he was asked about the damage caused by the I’m Feeling lucky button, he gave an interesting answer. Marissa Mayer said, ‘It is possible to be more dry and more corporate to earn more money. I think the happiest thing about I’m Feeling Lucky is that this feature reminds me that you are all real people ‘
I’m Feeling Lucky Feature Removed in 2010
I’m feeling lucky Google is a very old feature and was also removed in 2010. There was button, but this feature was removed, because then Google Instant was introduced. Since then till now I’m feeling lucky has not been the importance that was before, because now Google Instant works before Google home page and you are not able to notice many times I’m feeling lucky.
But after this, this function was started again. But the question is from which sense Google has written this I’m feeling lucky. That is, there must have been something, because of which this option was added to the search engine I’m feeling lucky? But Nothing was ever said from Google about where this line came from.
It is believed that when the Google search engine started, both the founders of the company – Larry Page and Sergey Brin wanted to make it look different from other search engines. At that time, other search engines dominated and there were many advertisements.
With a single click, the company started feeling feeling lucky with the aim of giving users direct results.