What is Search Engine Optimization? Why is it important for website and blog?
Search Engine Optimization or SEO means ranking better on Search Engine’s Result Pages (SERPs). Any website and blog is optimized in such a way that it can get a good rank in search engines. This ranking in search engines happens naturally. Which is also called “organic” result.
Whenever we search anything from any search engine, then links to different web-pages appear on the result page of that search engine. Some links are organic, and some links remain at the top of the result page due to the advertisement.
But through Search Engine Optimization, we optimize our web-page and any online content in such a way that it ranks well in any search engine in a natural and organic way.
The more often the link of our web-page appears on the result page of the search engine. By clicking that link, more visitors and readers come to our site. Thus after Search Engine Optimization, any website and web-page starts to rank better on the search engine’s result page. All the big search engines like Google, Yahoo, Bing, etc.
bring any web-page, image, video, document, content etc. on their result page according to the user’s searched keyword. The user who needs the link clicks it.
Search Engine Optimization is a major contributor to the success of any online business, online services and blog. Because without successful SEO, you will not be able to hit your blog or any online business.
So this is the reason that if any web-page is coming on the first page of Google search result, it simply means that it has been SEO or Search Engine Optimization done very well and professionally.
Why Search Engine Optimization (SEO) is required for any website and blog?
We do not know in advance about any important website and blog. There are millions of such websites and blogs on the Internet, which we probably do not know about.
We will not be able to tell anything about any other website except some big websites. The reason for this is that we do not need about them, and when we need them, then we search on the Internet with search engines.
This shows that more traffic on our website and blog is generated by people searching from search engines. Because in any big search engine like Google, Yahoo, Bing, if we search for any thing, then the link of our website or blog comes on the search result page. Which is clicked by the people according to their need.
This is where the search engine optimization for any online content begins. Because think for yourself, if you search anything with any keyword, then it comes as a link on the search engine’s result page.
And by clicking that link, we get to know about any important information. But this link is a link on the first page of the search engine.
If the link of our website and blog comes at the very back ten or fifteen pages, then that link will get very few clicks, because no one will open the page behind that search engine quickly.
Only the links that come on maximum two or three pages are clicked more by the people. This shows that for any website, online business, services, blog etc. to be successful, it needs to rank better in search engines.
• Best search engine for website and blog traffic
More traffic on any website and blog is brought only by big commercial search engines like Google, Yahoo and Bing.
Traffic comes to the website from social networking sites too, but search engines are at the forefront of bringing more traffic.
• Keyword-based content
Search engine display the content to its customer according to the keywords searched by him. The content that can be useful to him, the search engine finds the link of the same website.
If the data of your website and blog is not present in the search engine, then you can miss the huge traffic of your website.
• It is important to invest in Search Engine Optimization
Investing in Search Engine Optimization is very important for the success of any online business.
Because Search Engine Optimization increases more traffic to any website and blog, and taking advantage of this increased traffic, we can generate revenue from our online business.
How does Search Engine Optimization work for Search Engines?
Search Engine Optimization works like a system in Search Engine. Where we make any of our web-pages friendly and suitable for Search Engines by Search Engine Optimization.
Due to which when the keyword related to our web-page is searched, the search engine brings the link of our web-page to the search result page.
As an example, we can look at a large library, where there are thousands of books that we cannot find alone. Because we do not know which books are kept where.
Therefore, a librarian is needed in the library, who helps us to find or tell which books are kept where.
If all the web-pages in the world are treated as a library of books and you are considered a librarian, and you are asked for a link to a book, imagine how difficult it would be to find that book.
Because then it will be very important for you to know about each book in advance, what is inside the book? It will be necessary to have proper knowledge about this also. Only then, when people search, you will be able to bring a suitable and correct link for it.
A good librarian will need to create a system that knows each and every heading of books and all the information hidden inside it very well. Only then will it be able to bring accurate results when its audience searches about anything.
Similarly, the big search engines on the Internet like Google, Yahoo, Bing work like a librarian. Their systems are very well aware of the links, images, videos, documents, etc. of every web-page on the Internet.
Therefore, whenever Internet users want to know something by searching the Internet, then the search engine brings them to the web-page and content result page exactly similar to the search keyword.
You must also want to know how the search engine does this work? For this, they resort to Search Engine Algorithm, which converts all the information present on the Internet into search results.
What is Algorithm?
The search engine’s algorithm works on a unique formula and different set of rules and rules, which all search engines like to design and install this algorithm. With this algorithm, the search engine tries to know the meaning and importance of any web-page.
From the rules and rules set in the algorithm, search engines try to know whether the web-page is real or a spam page.
How attractive is the content on this page, how helpful this web-page will be for people, many such things are checked by the search engine algorithm.
In this way, the search engines crawl the content of a website and decide where to show a web-page in the search result. For a website to rank better in the search engine, its content should be very good, as well as it is very important to be SEO friendly.
How difficult is it to rank a web-page in Search Engine without Search Engine Optimization?
Right now there is a lot of competition in everything. Despite having millions and crores of websites and webpages, search engines crawl all of them well.
Right now Search Engines are becoming very smart, their robot is being updated and made even smarter, so that it can optimize any web well. And when searched, it can give good content to its audience.
Despite the search engines being smart, they require a little help, which we do through Search Engine Optimization.
Like by writing a good content, by writing good SEO titles, using keywords related to the topic, using heading tags, using images etc.
Big search engines are constantly improving their technology, so that they can deep scroll any web-page and any content on the Internet, and provide a great search result to their visitors.
Whatever you want to know about from the search engine, it should be completely the same content.
Therefore, through Search Engine Optimization, we can bring thousands of visitors to our website, with a little help to the search engine.
If we do not do Search Engine Optimization, then our web-page may be hidden somewhere among the thousands of content on the Internet.
Search engines have trouble fully understanding what the web-page or content is about. Therefore, through Search Engine Optimization, we help Search Engines to understand what our content is about.
The search engine crawls the content and provides a better result on the search result page, which improves traffic. But if you do it incorrectly without understanding Search Engine Optimization, then your web page may also disappear.
Therefore, by understanding Search Engine Optimization well, it helps in improving the ranking of our website as well as bringing new visitors.
How difficult is Search Engine Optimization?
Search Engine Optimization is not a very difficult task. We can do this with basic knowledge also.
By doing a little improvement through Search Engine Optimization, we can do a lot of good for our blog and website. You can get information about SEO from the Internet for free, like this topic of mine.
By gaining knowledge about Search Engine Optimization, you can do a lot better for your website, so that it can get a better place on the search engine results page.
SEO is a complex subject, about which very little is known. But we can get more and more knowledge in this subject through our will power. But with some basic information, if we want, our website can perform well in the search engine.